Sponsorship

Tech Talks Weekly is a weekly newsletter for software engineers and engineering leaders.

Get your ad in front of +15,700 readers:

Email: +7,100 with a 35% open rate
Substack: +6,600 followers
Social (LinkedIn + Bluesky + Mastodon + X): +2,100 followers

According to our ongoing audience survey:

Engineering leaders: ~20% hold positions such as CTO, VP of Engineering, Director of Engineering, Senior Engineering Manager or Engineering Manager
Software engineers: ~70% hold titles such as Senior Software Engineer, Tech Lead, Staff Engineer or Software Engineer.
Related roles: ~10% such as QA, Product, etc.
Overall, our audience skews toward senior-level and above engineers.

Our subscribers are loyal, highly engaged, and interested in becoming better at what they do. Every issue contains quality, hand-curated material and commentary.

Sponsorship is available for companies and event organizers looking to reach the Tech Talks Weekly audience.

Audience overlap

Here’s the overlap between our audience and other Substacks:

Format and pricing

There are two sponsorship formats available, each designed to give your brand visibility in front of our readers: Main Sponsorship and Classifieds.

Main Sponsorship

A highlighted section at the top of the issue: sent as email, and lives online forever on the website.
A shoutout post on social media thanking the sponsor, including your link.
One main sponsorship per issue.
Price: $250

Classifieds

Short text ads (≤200 characters + link).
Appear in the 🏆 Featured talks of the week section.
Price: $80

Accepted payment methods: direct bank transfer, PayPal, card, Apple Pay.

Booking and availability

👉 Reserve your space in the sponsorship calendar by filling out this form

Sponsorship option is new and is planned to be launched soon, with slots opening in Q4 2025.